Biography

Joanne Rasing Hedstrom is a recognized expert in ​beauty, wellness, and skincare. As the founder of ​Rasing Beauty, a sustainable and ingredient-​conscious skincare service in NYC, she champions ​inclusivity and mindful practices. With a ​professional makeup artistry career dating back to ​2006 and a license in esthetics since 2013, Joanne ​brings a wealth of experience to her work.

Her expertise has been recognized by top brands ​like MAC Cosmetics and Bare Minerals, where she ​thrived as a resident makeup artist. Joanne's ​journey continued at Dermalogica's flagship store in ​NYC, where she excelled as a Senior Esthetician and ​eventually rose to the position of Assistant ​Manager.

Passionate about community and connection, ​Joanne is also an advocate for building an uplifting ​and positive esthetician community. This

commitment inspired her to start the NYC ​Esthetician Community, where she empowers and ​unites fellow professionals.

Beyond her professional accomplishments, Joanne ​continues to advance her career while residing in ​the heart of Manhattan with her husband.