Biography

Joanne Rasing Hedstrom is a remarkable individual who excels in the realms of beauty, wellness, and skincare.

She serves as the founder of Rasing Beauty, a sustainable, ingredient-conscious, and inclusive skin care service in NYC. She also boasts an extensive background as a professional makeup artist since 2006 and a licensed esthetician since 2013.

Joanne's expertise has been sought after by renowned brands such as MAC Cosmetics and Bare Minerals, where she showcased her talents as a resident makeup artist. The journey continued as Joanne excelled in her role as a Senior Esthetician at Dermalogica’s flagship store in NYC, even earning the esteemed position of Assistant Manager.

While Joanne continues to make strides in her industry career and foster a vibrant community, she resides alongside her husband in the heart of Manhattan.